Marshalltown acquires Gatorback
Gatorback produces mortar boards and mortar pans.
MARSHALLTOWN, an industry-leader in masonry tools and equipment, today announced their acquisition of Gatorback®. Gatorback® has specialized in producing innovative, durable Mortar Boards and Mortar Pans since 2004. Acquiring the Gatorback® product line further solidifies MARSHALLTOWN’s position as a top provider of professional-quality tools for masons.
“We want to provide our customers with the best masonry tools on the market,” said Joe Carter, President and CEO of MARSHALLTOWN. “Acquiring Gatorback® was a strategic move that aligned with that goal. Their Mortar Boards and Pans make a mason’s job faster and easier with less waste of expensive mortar.”
Gatorback® products are made from a nearly indestructible UV-resistant polymer. This unique design makes them lightweight and portable while providing a smooth working surface that won’t absorb water from the mortar, ultimately increasing a mason’s production. Additionally, this lack of water absorption increases mortar workability by as much as 30 minutes, resulting in money saved and less waste.
This acquisition aligns with MARSHALLTOWN’s mission to provide professional tradespeople with innovative, industry-leading tools that make their job easier and faster. Gatorback® Mortar Boards and Mortar Pans are available on MARSHALLTOWN.com and in select retailers across the USA.
About MARSHALLTOWN: Since 1890, MARSHALLTOWN has made reliable, industry-leading hand tools and construction equipment for various industries: masonry, drywall, concrete, asphalt, tile, flooring, painting, archaeology, and more. MARSHALLTOWN aims to constantly innovate the construction tool and equipment industry, looking for new ways to help finish jobs faster, better, and with more ease. Their tools can be found in major hardware retailers in the United States and around the world.
Learn more at www.marshalltown.com
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