Posted June 15, 2022

NAVAC Restructures Sales Team, Promotes Two Executives

Company creates Northern & Southern Divisions, with regional sales managers tapped to head up each. 

Luis Ochoa, Director of Sales,
Northern Division
Keith Keller, Director of Sales,
Southern Division

NAVAC, the world’s largest supplier of HVAC vacuum pumps in addition to a wide array of tools, gauges, charging machines, recovery units and industry-specific items, has restructured its sales team to address its continuous market growth in both North and South America.

Effective May 1, NAVAC now comprises two divisions – Northern and Southern – to better provide dedicated resources to each of the two continents’ defined markets, many of which have differing needs based largely on climate and economic development.

NAVAC’s restructuring includes well-deserved promotions. For starters, former Eastern Regional Sales Manager Luis Ochoa is now Director of Sales, Northern Division. The promotion comes after Mr. Ochoa’s successes in establishing NAVAC in the Mid-Atlantic region, as well as his ability to further strengthen the company’s position throughout Metro New York and New England.

In his new role, Mr. Ochoa will lead the company’s sales & marketing efforts for eastern and central markets in the US, as well as all of Canada.

Meanwhile, Keith Keller – who joined NAVAC in 2019 as US Southern Region Sales Manager – has been named Director of Sales, Southern Division, which encompasses areas in the US South and West as well as the Caribbean and Central & South America.

Among other accomplishments with NAVAC, Mr. Keller has been instrumental in cementing the company’s presence in Florida and Texas, two vital markets. In the process, he’s secured key national accounts and collaborated with other regional sales managers to expand NAVAC’s national footprint.

Moving forward, Mr. Ochoa and Mr. Keller will work closely together to attract and grow national accounts, prospect distributor buying groups, and partner with contractor associations. They also will collaborate on sales planning for future growth, creating effective sales programs and promotions, and implementing NAVAC’s strategies to its sales team and representative agencies.

“Our relatively rapid emergence in both North and South America is only possible thanks to our talented team members,” said Lintao Lu, President of NAVAC. “Luis and Keith’s well-deserved promotions showcase this, and the restructuring efforts they are leading place us firmly in position to continue expanding our market presence throughout each continent.”


NAVAC is a global manufacturer that has dedicated over 20 years to the R&D and manufacturing of industrial vacuum solutions and HVAC/R tools. NAVAC draws upon its commitment to technical innovation, strong customer service and robust R&D allocation to deliver solutions offering unsurpassed efficiency, accuracy and ease of use.

Comprising a full lineup of tools, gauges, detectors, charger and vacuum pumps, among other solutions, NAVAC’s product portfolio is designed with one overarching concept in mind: user-friendliness. The company seeks to meet a need for simpler, lighter, faster solutions that expedite service without sacrificing accuracy. For more information,