Arrow Fastener Introduces New International Product Line in European Union
New 105-SKU line includes manual and electric staple guns, hammer tackers, rivet tools, brad nailers and consumables.
Arrow Fastener, a leader in manual, electric and cordless fastening tools, and manufacturer of the world’s best-selling staple gun – the T50® – announces it is launching a new product line designed for international markets consisting of Arrow’s wide range of product solutions for both professionals and at-home users.
This product line includes manual and electric staple guns, hammer tackers, rivet tools and brad nailers, as well as a variety of consumables consisting of staples, brad nails, rivets and rivet nuts.
“We are thrilled to bring this new product line to the European market as Arrow Fastener continues to meet the expectations and demands of both retailers and customers globally,” said Bill Sokol, vice president of marketing, Arrow Fastener. “For more than 90 years, we’ve worked to provide innovation and functionality across 30 countries worldwide, and we are grateful to continue that mission with this new international product line making its debut in the EU.”
The line will have 105 SKUs and feature a selection of Arrow’s trademark manual and electric tools, including the T50RED2 2-in-1 staple gun and brad nailer, ET501C 5-in-1 cordless stapler, RT187SHK one-handed rivet tool kit, HT50MG magnesium hammer tacker, and the T50X heavy-duty flat wire staple gun.
In an effort to reduce overall waste and encourage reuse, the line will also feature Arrow’s complete reinvention of its product packaging. Once opened, the product packaging can be repurposed to hang tools in any workshop spaces, and will also include color-coded indicators and correspond to a staple compatibility chart, enabling easier size conversions to match the industry-standard staple sizes across the EU.
The product line will provide customers with several different channels of communication, such as a fully developed website, product catalog, customer service team, and digital marketing team – all exclusive and dedicated to the EU market, allowing for a seamless transition to learning about this new line.
“The European Union has always been an important market for our brand, and it is already home to thousands of loyal Arrow partners, distributors and users. We look forward to unveiling these new innovations at EISENWARENMESSE and rolling out the new offering across the region and beyond,” said Sokol.
Arrow will be in attendance and exhibiting at the upcoming EISENWARENMESSE – International Hardware Fair 2022 on Sunday, September 25 to Wednesday, September 28, 2022, showcasing the new line. The exhibit will be located at the GreatStar booth in Hall 10.1, E061-D060.
Since 1929, Arrow Fastener has been recognized for its innovation, performance, style and functionality in the tool industry, offering a full range of project solutions. Arrow Fastener continues to optimize products according to the needs and challenges of professionals and DIYers alike, and has been a trusted brand for over 90 years. Countries Arrow currently serves includes the United States, Canada, the United Kingdom, Mexico, Chile, Peru, Colombia, Australia, and New Zealand.
For more information on Arrow’s new international product line in the European Union, visit https://arrowfastener.eu/. To learn more about becoming a retailer, email customercare@arrowfastener.com or call 001.800.776.2228.
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