Posted February 28, 2023

The Lawless Group Rockies Hires Regional Utah Performers

Award-winning former Aspen Marketing veterans join Lawless Group.

The Lawless Group Rockies (LGR) is expanding its regional team with former Aspen Marketing veterans.

Brian Olson as Sales Director resides in the Utah and will continue engagement, customer loyalty and partnerships. He was formerly with Aspen Marketing where he spent over 25 years in channel management, product support, and sales leadership. He is a top producer with a strong focus on distributor partnerships and end user engagement.

Gage Olson as End User Specialist, also formerly with Aspen Marketing where he spent 8 years in the field. He will continue to provide training and observation of product usage by end-users on and off site as well as collaboratively working with our distribution partners in the field. Olson is a team player who excels building relationships and exceeding expectations. He is a graduate of Snow College.

Chris Marshall as Warehouse Manager and Customer Support. He will lead inside sales, warehouse management, and fulfillment. He joins Lawless form Aspen Marketing where he kept the front and back of the house running seamlessly. Chris has over 20 years’ experience in the industry and Utah market.

The team started 2023 off strong with a win from Industrial Supply’s Marketing Summit as
manufactures representative of the year in January. Jessica Yurgaitis, president of Industrial Supply stated, “A longtime friend and business colleague of Lawless, we are excited to have them in the region now. We look forward to a very active partnership as Lawless Group Rockies helps service our business.”

LGR has a Salt Lake City warehouse with plans to open a second larger facility in May of 2023. The new warehouse will be in alignment with the Lawless Group platform to house product with showroom and training space.

The team will work closely with Charlie Cronin, Regional VP of Sales and President Eric Stone. “We are excited to have Brian, Gage, and Chris join the Lawless family. Their relationships, reputation, and expertise in the market are unparalleled. Their addition further strengthens an already strong team,” stated CEO Jack Templin.

The addition makes Lawless Group Rockies sales team a party of 5 as they continue to have more people in more places.

About The Lawless Group
More than a vendor, The Lawless Group is a partner, both to the manufacturers they support and the distributors they serve in the industrial, commercial construction, electrical and safety markets. A collective of regional partnerships founded in building relationships first – and results that follow. They help customers penetrate the market through innovation,
engagement and creating connected strategies that move people to action for profitable growth.