Posted September 27, 2023

Sebastian Rosito Returns to Koelnmesse Leadership Team

Rosito will be Senior VP, responsible for the International Hardware Fair, Asia-Pacific Sourcing, spoga+gafa, spoga horse and h+h cologne shows. 

On 1 January 2024, Sebastian Rosito (43) is returning to Koelnmesse to take over as Senior Vice President in Cologne with responsibility for the International Hardware Fair, Asia-Pacific Sourcing, spoga+gafa, spoga horse and h+h cologne.

He will also manage the relevant outbound events in the division portfolio as part of his global portfolio responsibility. He is taking over from Markus Oster, who has been temporarily managing the business unit along side his regular role.

Currently Vice President Corporate & Business Development at Messe Berlin, Sebastian Rosito has an impressive international track record. He managed the German Pavilion at EXPO 2020 in Dubai for Koelnmesse with great success and has put a lot of work into developing the foreign trade fair participation business.

“Sebastian Rosito has already proven his exceptional innovative spirit and strong leadership skills in various roles at Koelnmesse,” says Oliver Frese, Chief Operating Officer (COO) at Koelnmesse. “As an established product developer, he is extremely attuned to the market, knows how to successfully implement products and, together with his team, will continue to pursue Koelnmesse’s growth strategy with vigour.”

The international portfolio in Rosito’s future division is experiencing particularly dynamic growth: Key trade fairs include the China International Hardware Show, International Hardware Fair Italy, h+h americas and, from December, the new International Hardware Fair India.

For Sebastian Rosito, the move to Cologne is a homecoming. From his initial internship in 2004, followed by a trainee programme, group management of foreign trade fair participations and finally management of the German Pavilion at EXPO 2020 in Dubai, the business informatics graduate already has a long history with Koelnmesse.

“I am really looking forward to returning to my roots. This is where I grew up and took my first professional steps,” says Sebastian Rosito. “With my love of complex corporate issues and past professional experience in roles with real creative opportunities, I am really looking forward to managing the strategically important issues – both nationally and internationally – that will help secure Koelnmesse’s success.”

“We would like to take this opportunity to thank Markus Oster, who not only took on responsibility for the business unit alongside his actual role but has overseen its successful development during challenging times as the sector was reawakening,” says Oliver Frese. Markus Oster will remain responsible for his regular global event portfolio. “He is handing over the trade fairs he has been managing in addition to his own portfolio in a thriving state, and we wish Sebastian Rosito every success as he returns to Koelnmesse to take over the division.”

About Koelnmesse:Koelnmesse employs around 1,000 people. As a city-centre trade fair location in the heart of Europe, it is home to the third-largest trade fair grounds in Germany and ranks among the top ten in the world, with approximately 400,000 m² of hall space and outdoor areas. Each year, Koelnmesse organises and manages around 80 trade fairs, guest events and corporate events in Cologne and in the most important markets all over the world. With its portfolio, it reaches over 54,000 exhibiting companies from 122 countries and some three million visitors from more than 200 nations.

Learn more at