Posted December 12, 2023

Point of Rental Introduces Self-Service E-commerce Consumer Portal

Solution is fully Integrated with elite; to expand to other products soon.

Point of Rental’s new Consumer Portal empowers rental businesses of all sizes to deliver an eCommerce experience rivaling the biggest companies in the industry.

The eCommerce solution provides online self-service features to Elite RMS subscribing rental store’s consumers. Users have around-the-clock, real-time access to manage their accounts, create contracts, see statements, pay invoices, call items off rent, and more. Consumer Portal not only empowers renters, but it frees up phone lines and enables rental owners and operators to focus on growing their businesses.

"When I talk with rental leaders, they pride themselves on their in-person customer service. But consumer preferences have shifted over the past decade, accelerating during the COVID outbreak. Providing great customer service now requires eCommerce features,” said eCommerce Product Manager Caleb Yell.

“Consumers expect to be able to get information, service, and make payments 24/7. Consumer Portal allows every rental business to stay competitive in an increasingly demanding marketplace.”

Consumer Portal is already integrated with Point of Rental’s Elite software and is available in two tiers - Basic and Advanced. Basic is available for free for any customer with an Elite subscription and includes 24/7 login ability to view and pay current contracts. The Advanced option has a monthly user cost but offers many additional features, such as advanced rented item searching, initiating off-rent requests, and viewing items in the field via GPS, with more on the way.

Integration work has started with Point of Rental’s other RMS products and should be available in the coming months.

To learn more about Point of Rental eCommerce solutions and how Consumer Portal can benefit your rental business, visit

About Point of Rental Software

Point of Rental Software provides smart, scalable rental and inventory management software to over 5,000 business locations of all sizes and industries. With offices in the U.K., U.S., Australia, Canada and South Africa, Point of Rental offers the global rental and hire industry award-winning software and unparalleled customer support. To learn how Point of Rental can benefit your business, visit or email