Arbortech and Sommer’s Mobile Leasing pick Sonnhalter as new agency

Aussie power tool company and Ohio-based communications experts pick Sonnhalter for its construction industry expertise.

Arbortech Power Tools
Sommer's Mobile Leasing

Sonnhalter landed two new clients, Arbortech and Sommer’s Mobile Leasing, in the first quarter of 2010 based on the agency’s specialty in B2T marketing communications for the professional tradesman in the construction, industrial and MRO markets.

Based in Australia, Arbortech manufactures power tools for the construction, masonry and woodworking markets. 

While looking for an agency to head its marketing campaign in the U.S for a new masonry/construction tool, Arbortech came across the Sonnhalter blog, Tradesmen Insights (, which focuses on tips and trends for marketing to the professional tradesmen.

“Arbortech wanted an agency that specialized in the construction market and could bring years of experience to the U.S. launch of its new product,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “We are a B2T or business-to-tradesmen agency that focuses on marketing to the professional tradesman. We have over 34 years of experience working in the trade industry and Arbortech recognized this invaluable expertise.”

Sonnhalter will be helping Arbortech with end-user promotions, advertising, public relations and to build its distribution network for masonry and construction markets.

Based in Elyria, Ohio, Sommer’s Mobile Leasing is an industry leader in providing quality mobile and modular buildings to clients in manufacturing, construction, government, education, health care, and finance.

Sonnhalter will be helping Sommer’s Mobile Leasing with general contractor marketing and marketing for its division, Bank-ina-Box, using direct mail, advertising and public relations.

“We are excited to have globally diversified our client base in the business-to-tradesmen realm and look forward to establishing successful and productive relationships with our new clients,” said Matt Sonnhalter, vision architect at Sonnhalter.