Canadian Equipment Dealers Association Approves Merger with AED
The Canadian Equipment Dealers Association (CEDA) Board of Directors has ratified a membership vote to merge with Associated Equipment Distributors (AED). The merger is expected to be a seamless transition and is set to be finalized by Nov. 1.
“We are pleased with the outcome of the vote and look forward to the future with AED,” said Beverly J. Leavitt, CEDA president and CEO. “CEDA board members carefully evaluated various factors before selecting AED.”
She said AED offers the best benefits and resources for CEDA members going forward.
“AED’s history of providing first-rate dealer education and advocacy on behalf of the equipment industry played a big role in our decision,” Leavitt said.
The announcement comes a year after the Far West Equipment Dealers Association (FWEDA) merged with AED.
AED President and CEO Brian P. McGuire said he is confident that CEDA members will see increased value with the merger.
“CEDA has a long history of delivering outstanding service to its members and we look to build upon this strong foundation,” he said. “The industry will be stronger as we unite as one organization.”
Leavitt will take on the role of vice president at AED and manage the integration of CEDA’s 160+ members into AED. She will also work on member recruitment for AED in her new role.
CEDA members will gain access to the full range of AED resources and benefits including educational conferences and seminars, online courses, multiple industry reports & strong advocacy in Ottawa. AED will continue CEDA’s representation at the provincial level in Ontario.
“CEDA has been a trusted resource for equipment dealers for over 78 years, helping them navigate the ever-changing challenges of running a dealership,” said Brian Osterndorff, CEDA chairperson. “As we look ahead, it’s important for us to align with AED to continue providing the level of support our dealers expect.”
He said the decision to enter discussions with AED was based on the strong alignment of values and the clear representation AED provides in Canada.
“By joining forces with AED, we can ensure that our dealers have access to even stronger resources and support,” Osterndorff added. “Our priority has always been our dealers, and this partnership marks an exciting new chapter for us. We look forward to working with AED to keep serving our industry.”
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