Brigade Unveils New Brand Identity
Brigade, a pioneer in commercial vehicle safety solutions, has announced an update to its brand identity.
As Brigade approaches its 50th anniversary, the rebranding sets the stage for future growth, aligning the company’s image with its artificial intelligence powered products and technology.
This strategic shift is designed to ensure that Brigade remains at the forefront of the industry, ready to tackle the challenges and opportunities of the next 50 years.
“Rebranding can be challenging, but it also presents a unique opportunity to increase brand visibility and reinforce our dedication to technological advancement,” said Simon Collinson, marketing director for Brigade Electronics Group. “Our new logo and visual identity signify our readiness for the next chapter in the technological revolution.”
Founded in 1976 by Chris Hanson-Abbott OBE, Brigade Electronics introduced Europe to the first reversing alarm, setting a new standard in vehicle and plant safety.
Over the decades, Brigade has pioneered products, developed and patented new technologies, and built a legacy of saving lives by reducing blind spots and preventing collisions.
The rebranding includes a modernized logo and refreshed visual identity, moving away from the familiar branding that has remained largely unchanged since the company’s founding in the 1970s.
Understanding the importance of maintaining customer loyalty and employee engagement, Brigade has undertaken comprehensive research to ensure a smooth transition. The findings revealed that while customers are comfortable with the current logo, the real value lies in the name 'Brigade'.
The new branding aims to resonate more closely with both existing and potential customers by reflecting the company's innovative spirit.
It is intended to reflect Brigade's evolution from a hardware supplier to a technology-first company offering innovative solutions such as Fleet Management Services.
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