Caldwell Launches New Below-the-Hook Catalog
The Caldwell Group Inc. has published the Big Book, a new catalog underscored by the tagline, ‘Below-the-hook. Above the rest’.
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| Many Caldwell channel partners have already received the 444-page Big Book, but additional copies are available upon request. |
The catalog, available in print and download options, is nearly 450 pages long and features the complete Caldwell, Renfroe, and RUD product lines. It represents the first revamp of the documented range since 2016 and replaces the previous, green-colored catalog.
“Distributors have said how much they like having all the Caldwell lines in one book,” said Doug Stitt, president and CEO. “It’s more than a catalog, it’s a true lifting industry reference.”
Caldwell’s Posi-Turner load rotators, Dura-Lite composite lifting and spreader beams, and Rig-Release remote releasing hooks are all covered. The RUD portfolio includes slings and lifting points for the most complex tasks for integration into almost any application. Lifting points include ring lifting lugs, eyebolts, flanges, etc., that slings are attached to the point of use.
Renfroe, meanwhile, makes approx. 200 types of clamps, ranging in capacity from 0.5 to 100 tons. They are used for lifting, with horizontal and vertical forces, and non-marring versions are popular in many industries. Every product is supported by updated, enhanced information, while improved usability was central to the overhaul.
Among the hundreds of items covered are several new products, including the Adjustable Fork Beam (p237), revamped Model 86 Double-Leg Coil Lifter (p68), Material Baskets (p93), new Telescopic Pivoting Forklift Boom sizes (p229), and new Dura-Mod sizes (p41-42).
Big project
“The initial response from our own team has been phenomenal,” said Lisa Sympson, marketing manager.
She recalled that when she arrived at Caldwell in 2022, the single most popular question she received was “When will we have a new master catalog?”
“There were a few things we had to get in place before tackling such an enormous project, but I’m so thrilled to say that it’s done, and is gloriously ready for everyone,” Sympson said. “A special thank you to the internal teams and graphic designer, Angelo Manto, on such a fantastic looking reference for our customers.”
Also included in the Big Book’s pages are references to SmartSpec, a digital tool that allows distributors to configure lifting equipment. SmartSpec is unique in giving customization options to dealers specifically looking for non-standard below-the-hook equipment.
“We’re meeting our customers where they are,” Stitt added. “Some prefer the focus and portability of our smaller, targeted catalogs, covering below-the-hook lifters; construction lifters; mill duty lifters; Renfroe clamps; or RUD lifting points. While others, sales reps, purchasing agents, and even some end users prefer everything in one big book. Of course, others want everything online. We’re happy to make sure everyone gets what they need.”
Many Caldwell channel partners have already received the 444-page Big Book, but additional copies are available upon request.
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