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Southwire Welcomes Congressman to Heflin Facility

Southwire recently welcomed U.S. Representative Mike Rogers to its manufacturing site in Heflin, Ala.


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Southwire recently welcomed U.S. Representative Mike Rogers to its manufacturing site in Heflin, Ala. to connect with company and community leaders and tour its expanding manufacturing operations.

Southwire is committed to growth in east Alabama and across the United States. As part of its ongoing modernization efforts, Southwire is expanding its Heflin, Ala. operations, adding approximately 340,000 square feet to the site’s footprint.

The project is expected to create more than 85 new jobs.

“Southwire’s investment in Heflin reflects our continued commitment to growth, supporting our team members and expanding our capacity to manufacture the quality products our customers need to power critical infrastructure,” said Veronica Braker, Southwire’s executive vice president of operations. “We were pleased to welcome Congressman Rogers to the site and share how this expansion will strengthen our capabilities, create new jobs and support long-term growth in east Alabama.”

During the visit, Congressman Rogers and his staff connected with Southwire leaders and team members and toured both the current Heflin manufacturing operations and the construction site for the company’s Heflin expansion.

Southwire’s Heflin Plant, which opened in 1996 as Forte Power Systems, was built to support medium and high voltage cable production.   reinforces the company's commitment to its team members, customers and communities.  

The current construction marks Southwire’s fourth expansion at the Heflin Plant, highlighting the company’s ongoing commitment to reinvesting in core wire and cable operations.

Upgrades at the facility will enhance state-of-the-art medium voltage cable production. Construction is expected to be completed next year, with equipment and capacity coming online in late 2027.
In addition to capacity and production expansion, the facility design includes comfort cooling and other efforts to provide a modernized team member experience as well as sustainability enhancements, like a rainwater collection tank for designated facility operations.

Throughout the visit, Congressman Rogers’ discussions with Southwire leadership and team members focused on the company’s ongoing commitment to growth and the importance of strengthening American manufacturing and American jobs.

“It was my pleasure to tour the Southwire facility in Heflin,” said Rep. Rogers. “Southwire’s continued investment in the East Alabama community is especially exciting for me to see. Our state is a nationwide leader in manufacturing thanks in large part to companies like Southwire. Alabama is the best place in the world to do business, and I am proud to work every day to ensure that.”

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