Reed Exhibitions Acquires Mexican Hardware Show

Expo Nacional Ferretera is the largest hardware, construction and electrical show in Latin America.

Expo Nacional Ferretera, the largest event in Mexico and the Latin American market serving the hardware, construction and electrical markets, has joined the Reed Exhibitions portfolio of brands and brings with it more than 1,300 exhibiting companies occupying 50,000 square meters and 80,000 buyers from 30 countries who attend the annual event in Guadalajara.

The acquisition of Expo Ferretera, founded in 1989, is the next step in Reed Exhibitions' strategic expansion into the Mexican market. Expo Seguridad, acquired at the end of 2011, is the largest event in Mexico serving the security and safety industry—and in its second edition under Reed's ownership this month it will enjoy a 17 percent increase in net square meters and a more than 38 percent increase in attendance. With Expo Ferretera, Reed is now planning on expansion of its infrastructure in Mexico.

"Mexico is an attractive, long-term market for Reed Exhibitions and with these two leading brands—both enjoying synergies with our events in the United States and Brazil—we are in a position to build the infrastructure necessary for developing a business platform to serve the Mexican market and help Mexican companies to expand their businesses internationally," said Chet Burchett, president of Reed Exhibitions America. "This was the critical step to propel our plans."

The transaction was completed this week. Terms were not disclosed.