STAFDA News, April/May 2010

Rollin’ to Rawhide for STAFDA's Phoenix opening party!

Rawhide Western Town will be the "stage" for STAFDA's Opening Party for its 34th Annual Convention & Trade Show in Phoenix, November 7-9, 2010. Dust off your cowboy boots: STAFDA has secured the entire Rawhide Western Town for its Opening Party in Phoenix during its 34th Annual Convention & Trade Show, November 7-9. For three hours on Sunday, November 7, members will be able to roam the dirt streets of this 1880s frontier town in nearby Chandler, AZ, without fear of rustlers. However, there will be stunt shows, a shootin’ gallery, live music, cookouts, a blacksmith, and more.

Plus, being a STAFDA party, you know there will be plenty of great food, refreshments, and time to get together with STAFDA friends.

History has never recorded a social phenomenon quite like the mass migration that filled the American West with cities, towns, and hamlets. The excitement of that dramatic time continues to live on in Rawhide where the West is still wild.

Attendees will be able to take a turn on The Widowmaker, a mechanical bull that will kick up a white-knuckled frenzy so only the strongest can hold on.

For a more soothing ride, they can enjoy the Desert Train. An old West train on the outskirts of Rawhide’s Main Street, it’s the perfect way to enjoy the beauty of a starlit night. Country and Western bands and the occasional lone guitarist will add a little music to the evening. Gunslingers, trick ropers, and saloon girls will add to the excitement.

It wouldn’t be a STAFDA Opening Party without plenty of hearty food. Rawhide also has a reputation for great food and extraordinary hospitality. The town’s full range of fare offers something for every taste including authentic Western-style dining, desert cookouts, and heaping portions. Attendees will find steaks, ribs, potatoes, and more to satisfy cowboy-size appetites.

You must be a STAFDA member to participate in our Annual Convention & Trade Show.

Showroom manual mailed to STAFDA members

What’s the goal of your showroom? To encourage purchases. Too many times, showroom design is just a hodgepodge of merchandise organized to fit the space.

All STAFDA members were recently mailed a complimentary copy of STAFDA’s Creating an Attractive Showroom Manual. It offers members a chance to look at their own showrooms and turn them into effective selling tools. Written by Greg M. Gorman, a
design professional with more than 30 years of retail merchandising experience, the Manual offers a practical approach to design, whether it’s a from-the-ground-up new project or a remodel.  

This is the newest book in a series of self-education books published by the Association. Members also received copies of Counter Pro, Sales Pro, Foundations of a Business,  and the Disaster Preparedness Manual.

For more information on these manuals, programs and STAFDA membership, please contact Catherine Usher, Member Services Director, at 800-352-2981, by e-mail
at, or visit STAFDA’s Web site at