Posted June 10, 2020

Royal Building Products expands virtual selling capabilities

New site offers tools and training materials facilitate shift to virtual building product sales.

Royal Building Products, a Westlake company, today announced an expansion of its virtual selling capabilities, including the launch of, a new pro-focused site offering resources and webinars to support the virtual sales process as the company shifts into the peak sales season for exterior building products.

“Royal has been leading the industry in the shift to virtual selling, a trend that we see as the ‘new normal’ for our industry,” said Steve Booz, vice president of marketing and product development at Royal Building Products. “We have been laying the foundations for virtual selling for several years. From our robust offering of online design tools to key partnerships with One Click Contractor and Contractor Rewards, we are confident that we’re equipped to meet the current and future needs of distributors, building professionals and homeowners.”

Royal has launched a dedicated virtual selling microsite offering continued education and support to Royal’s pro community of contractors and distributors. The site will offer live webinars with product updates and installation techniques, helpful articles on virtual sales techniques and driveway selling, and product videos to support the entire virtual sales process.

One Click Contractor

Royal Building Products has partnered with One Click Contractor to transform the way home improvement projects are sold. Contractors can run their entire sales process—from measuring to payment—without setting foot in a customer’s home. By making the transition from paper to digital, contractors can easily deliver an accurate, professional and customized sales process with all of the estimates, contracts and presentations that would typically happen at the customer’s kitchen table. In addition to being fast and efficient, One Click Contractor enables contractors to keep all the important information related to each job in one place, allowing them to focus on doing the job right.

Virtual Sales Support and Design Tools

Royal offers virtual appointments and online sample ordering, as well as online design tools to provide contractors and homeowners with the ultimate exterior home design experience. Each design tool offers all product lines, profiles and colors, as well as product comparisons, larger images, expert designers’ top color combinations and preselected color palettes. The three siding design tools also include good, better and best trim options, as well.

Royal’s online design tools include:

A comprehensive guide for exterior design and outdoor living inspiration, LiveAbode is a Royal Building Products online publication that offers the latest trends, tips, DIYs and style advice to homeowners. Featuring content from Royal’s experts and regular contributors, LiveAbode is an unmatched digital resource for homeowners, designers and contractors throughout the U.S. and Canada.

To learn more about Royal’s virtual sales resources and capabilities, visit

About Royal Building Products

Royal Building Products, a Westlake company (NYSE: WLK), manufactures and distributes leading materials for the home remodeling, building and construction markets. For 50 years, the company’s commitment to quality, innovation and customer relationships has attracted the loyalty of a growing number of building professionals, homeowners, architects, engineers and distributors to its products. With operations throughout Canada and the United States, Royal Building Products offers the renovation, remodeling and new construction industries a broad range of innovative products, including siding, trim, accessories, soffit, rainware, mouldings and decking.

For more information, please visit