Posted November 3, 2022

Lawless Group East Hires New Regional Vice President

Jerrel Flatt joins Lawless from his prior role as Senior Director of Sales for Apex Tool Group.

The Lawless Group (TLG) announces Jerrel Flatt has joined Lawless Group East, as Regional Vice President for Florida.The Lawless Group (TLG) announces Jerrel Flatt has joined Lawless Group East, as Regional Vice President for Florida. He will be based out of TLG’s Apopka, Florida office.

Flatt is a veteran to the industrial market. He was most recently Senior Director of Sales for Apex Tool Group, LLC and prior with Colony Hardware, Werner Co. and Newell Rubbermaid in various sales and senior management positions.

"Jerrel has proven himself to be one of the industry's top talents," said East President Justin Vailes. “He has successfully developed relationships and grown sales in every region he has led. I’m confident that he will continue his success as he leads the Florida territory for us.”

In this new role, Flatt will manage the Florida territory for the East as well as oversight of the new 47,000 sq. ft. warehouse in Apopka, FL. He will ensure that Lawless East is able to anticipate and meet customers’ needs in the Florida territory.

“Jerrel brings more than 20 years of proven leadership experience and a track record of success. He has the skills and perspective to make an impact on our customers and grow our business across the Florida region. This new addition will better prepare us for the opportunities and challenges ahead.” stated Richard Lawless.

When Jerrel is not building relationships, he enjoys traveling with his wife Brandy and two children Emma and Caden.

About The Lawless Group
More than a vendor, The Lawless Group is a partner, both to the manufacturers they support and the distributors they serve in the industrial, commercial construction, electrical and safety markets. A collective of regional partnerships founded in building relationships first – and results that follow. They help customers penetrate the market through innovation, engagement and creating connected strategies that move people to action for profitable growth.