Posted September 19, 2023

SENIX Tools Grows With Seven New Associates

Company sets the stage for growth in distribution and expanding product lines.

SENIX Tools is proud to announce the addition of seven new members to their North American team, headquartered in Huntersville, North Carolina, setting the stage for the company’s upcoming growth in geographic distribution and product line offerings heading into 2024.

"We are constantly aiming to develop our workforce in order to advance our products and overall brand, as seen by the recent addition of these industry leaders to our team,” said Scott Collins, President of YAT USA (parent company of SENIX Tools). “We are thrilled by the recent success produced by the entire team here at SENIX, and look forward to the immediate value each of these industry professionals will bring to our continued growth.”

The recent growth to SENIX’s North American headquarters spans various key departments including e-commerce, marketing, business development, product development, operations and customer service.

The newest additions to the SENIX team include:

Larysa Gruner | Director of Ecommerce 

A 20-year sales and marketing veteran, Larysa comes to SENIX most recently from the furniture industry, where she drove significant omni-channel sales growth for several leading B2C and B2B legacy brands. 

Michael Smiley | Ecommerce Manager 

Michael is a seasoned Account Manager known for his proficiency in merchandising, global sourcing, and e-commerce management. His 10+ years of direct industry experience has included ecommerce roles at Lowe's and Greenworks Tools. 

Spero Lawson | Marketing Manager 

Formerly at Positec Group, Spero led content and creative direction for the Kress brand and supporting online sales growth through tailored content for the Worx and Blueridge brands. 

Chris Dierkes | Business Development Manager, Dealers 

Chris joins the team at SENIX after four years as Regional Sales Manager for Husqvarna Group, bringing his direct industry expertise and knowledge to the brand’s business development efforts. 

Brian Stephenson | Business Development Manager, Retail 

Brian’s 18 years of industry experience includes business development roles with Lowe’s , Ames True Temper (Now Home by Ames), Rust-Oleum, and Galanz Americas Limited Company. 

Jon Jameison | Product Manager 

Jon brings over five years of experience in the power tools industry, beginning with TTI as a Field Sales Rep and later serving the product management team. He has worked on various innovative and successful categories and products, and has a deep understanding of the needs and preferences of the end users. 

Krystal Avis | Operations and Customer Service Coordinator 

Krystal brings 15 years of experience in managing distribution centers to SENIX, having served in various capacities including customer service, sales, warehouse, and management. 

For more information on SENIX Tools and their broad selection of power tools and outdoor power equipment, please visit