Zekelman Launches National Campaign Highlighting Z Modular Business
Zekelman, an independent steel pipe and tube manufacturer, has launched a national campaign highlighting the benefits of its Z Modular products.
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| Zekelman's Z Modular Fuze is a five-story wrap style complex with central, above-ground parking, a rooftop pool, an amenity tower and more. |
The marketing campaign includes 15-, 30-, and 60-second commercials airing between September and December, as well as digital display and print advertisements. The hope is to attract potential real estate investors looking to get a faster return on their investment.
Currently, new construction is not keeping up with the ongoing demand for housing.
“America is on the move and communities across the country are desperate for more multifamily housing,” said Barry Zekelman, executive chairperson and CEO. Multifamily projects take an average of 25 months to complete utilizing traditional construction methods, and material costs have experienced a 19% average cost increase since 2020.
With Z Modular, site development and building construction proceed in parallel as modular units are built in strategically located factories using state-of-the-art manufacturing techniques. The results are accelerated timelines, higher quality construction, and cost control throughout the entire process.
“Z Modular is a proven solution that is delivered through a fully integrated, self-development approach,” Zekelman said. “The campaign highlights that our solution can be your solution, shortening your timeline and delivering a first-class multifamily development in as little as 12 months.”
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