Kubota Unveils Range of Solutions at CES 2025
During a media briefing at CES 2025, Kubota North America announced its vision for the future that includes offering more customer solutions across its entire equipment portfolio.
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| Kubota debuted new powertrain and tech choices across its residential, ag and construction segments at CES 2025. |
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This includes providing greater choice with diverse powertrain options, access to data and analytics, improved connectivity, and advanced automation.
“What you need to know about Kubota is that we develop solutions with our customers in an innovation cycle that never ends,” said Todd Stucke, president of Kubota Tractor Corporation, and senior vice president, Kubota North America. “That all starts with observing and listening to our customers.”
From there, he said Kubota designs and builds solutions to help customers overcome their challenges.
“We’re never entirely done because we continue to iterate over time and continue the cycle, always listening, and always improving,” Stucke said, noting that the approach ensures Kubota meets the increasing complexities and challenges with more certainty and simplicity and empowers its customers like never before.
At the show, Kubota highlighted a range of equipment offerings across its residential.
Equipment on display included:
Agri Concept 2.0: An electric tractor concept offering data, AI, automation, and electrification as a choice of powertrain.
Smart autonomous sprayer: A fully autonomous chemical sprayer that scouts to identify pests and sprays with precision to lessen spray drift and overuse. According to Kubota, this results in a reduction of labor and the use of chemicals in the field.
Flash: Detailed images are gathered to detect plant-level health. Kubota says when coupled with AI, Flash provides recommendations on a grower dashboard to help make crop decisions one plant at a time.
KATR: The Best of Innovation winner in the CES Innovation Awards 2025 program, the Industrial Equipment and Machinery product category, Kubota’s four-wheeled all terrain, multifunctional robot. The KATR maintains a level cargo deck when working on uneven terrain and can work autonomously or remotely to tackle a range of versatile applications in agriculture and construction environments.
Smart robotic pruner: Kubota’s smart robotic pruner makes advanced image capture possible. When coupled with the AI and machine learning that classifies buds and canes based on position and fruiting potential, it optimizes production precision and accuracy.
Smart plant imager: Uses advanced robotics and hyperspectral imaging cameras to capture real-time data and insights.
Within the construction segment, the Kubota KX038-4e electric excavator is a zero-emissions, quiet electric excavator that addresses ventilation, noise, and emissions allowing for work at night, in residential areas, or even indoors.
Hydrogen engine genset: Matching the portable power diesel models, Kubota’s hydrogen engine genset has the benefit of a quiet, clean hydrogen engine, offering a power source choice without sacrificing performance.
Smart autonomous zero-turn mower: Within Kubota’s residential segment, the company showcased its cooperative technology that facilitates multiple machines working together to complete large tasks and makes it possible to do more with smaller machines, less investment and risk than one industrial-sized machine.
“At Kubota, we believe that truly listening to our customers drives innovation in every aspect of what we call the ‘Work Loop’,” said Brett McMickell, Chief Technology Officer of Kubota North America. “The Work Loop, an essential cycle of assessing, analyzing, and acting, has always been fundamental to effective task management. With the integration of advanced sensors, AI-driven analysis, networking protocols, automation, and robotics, we are enhancing this cycle to be more seamless and efficient than ever before.”
Application of the Innovation Cycle to the Work Loop is how Kubota meets the diverse needs of its customers.
“We will continue to learn from many of our customers across segments to iterate the next product and technology solution that will help them manage tomorrow’s challenges and grow their businesses,” McMickell said. “This is how Kubota works to make a better quality of life for individuals and society.”
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