Caldwell Names Sochocki RUD Regional Sales Manager
The Caldwell Group Inc. has named a new eastern RUD sales manager.
 |
| Brian Sochocki |
Caldwell partners with the RUD Group to unite sales and marketing activities in North America for RUD material handling and lifting devices within a common organization. The RUD portfolio includes slings, hoist rings, and lifting points for the most complex tasks for integration into almost any application.
Brian Sochocki will be primarily focused on the RUD line, further raising the U.S. profile of the range of rigging products. However, he will also cover Caldwell and Renfroe products.
“Brian brings to the company instant credibility because of all the relationships he has made through many years in the lifting and rigging community,” said Darrin Noe, director of sales and marketing. “He is likeable and knowledgeable and fits the culture. Having someone in the Eastern U.S. will give us more visibility for a product line that we intend to grow substantially in the coming year.”
Sochocki joins from Bishop Lifting, where he held a number of positions, including outside sales in central Indiana. Prior to that, he spent over 12 years in lifting and rigging equipment manufacturing. With the exception of Wisconsin and Illinois, his area will include everywhere east of the Mississippi River, including Canada.
“I am extremely versed on the physics of angular tension, the value of hoist rings in a rigging triangle, and direct dynamics associated with the proper instillation and use of hoist rings,” Sochocki said. “Initial learning, therefore, has been more on the value proposition associated with RUD directly and how this product line distinguishes itself in the market.”
He noted that any type of routine lifting that requires a rigging triangle, can utilize the properties and value of hoist rings.
“Dies, for example, do not have natural pick points, and are typically large with sharp edges; the use of hoist rings radically increases not only the control and movement of the load, but the integrity and security of it during the lift,” he said.
Noe pointed out that Sochocki is joining a sales team increasingly being positioned close to the point of use.
“Our sales organization got to a point in its evolution where it’s more imperative that our outside sales team carries with them a specific array of skills and strengths,” he concluded.
CONTRACTOR SUPPLY MAGAZINE
The February/March 2025 issue of Contractor Supply magazine is here!
Our cover story, Building Better Relationships Safely, through its client and vendor relationships, Verona Safety Supply in Madison, Wisconsin, has been keeping a variety of industries safe since 1997.
Also in this issue are Industry Updates on Concrete Tools; Diamond Blades and Hole Saws; and Gas Engine Equipment.
This digital edition, sponsored by BECK AMERICA Inc., is fully searchable and contains live links to every advertiser and new product listing. Click away!
| Read the Articles Read the Digital Edition |
