Custom Equipment Rebrands to AXCS Equipment
Custom Equipment LLC, the manufacturer of Hy-Brid Lifts, has rebranded under the name AXCS Equipment.
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The company, which has been in business since 1981, focuses on providing solutions and service to support customers’ aerial work needs. It remains dedicated to those values under the new AXCS name.
In early 2024, Custom Equipment LLC was merged with ASKO Holding, a Turkish-based entity with holdings in construction, agriculture, energy and technology. The merger provided resources to substantially increase the product line beyond scissor lists to include telehandlers, articulated booms and vertical masts.
“With our expanded product offering, we are now able to provide everything our customers need for aerial work,” said Eric Liner AXCS CEO. “AXCS really seemed like the natural brand name to encompass not only what we do but how we serve the market.”
In addition to a full range of products, Liner said customers will have access to a team of experts that will help them get the right product for the right job and have support in both application and service.
AXCS’ range of aerial lift equipment and telehandlers is built to combine maximum operator safety with durability and efficiency. The company provides solutions for construction, drywall, electrical, HVAC, painting, facility maintenance and more. With a customer-centric mindset, the company believes in building relationships through integrity and responsiveness with a true understanding of customer needs.
As part of this rebranding transition, AXCS has bolstered its staff with support-centric roles to ensure the best possible service. When a customer calls, an AXCS team member will be there to pick up the phone and assist with whatever is needed, whether it be parts, technical assistance or any other inquiries.
“In today’s world where automated voice message systems and AI chats are commonplace, we’re confident our customers will find getting in contact with a real, knowledgeable person refreshing and valuable,” Liner said. “We’re focused on giving customers an experience that is second to none in the lift industry.”
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