B&F Fastener Supply Rebrnds as BFirst Industrial
Minnesota-based B&F Fastener Supply has rebranded as BFirst Industrial, following the Northern States Supply acquisition in June 2023.
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The new name is intended to represent the company's commitment to being an industrial supply partner and first choice for industrial supplies in the Midwest.
"This rebrand represents more than just a new name — it's the start of a new chapter in our company's story," said Nicole Baltes, president of BFirst. "When we joined the forces of B&F and Northern States Supply, we brought together two industrial leaders with a shared commitment to exceptional service.”
She said the BFirst name reflects the promise to put customers first and to be the first call for any industrial supply need.
According to Baltes, the BFirst identity builds on the company's mission to put customers first. The company’s new tagline, What you need. When you need it.” captures the company’s commitment to going beyond filling orders.
"For decades, our customers have trusted us to deliver the right solutions at the right time," said Aryn Young, marketing director at BFirst. "While our name has evolved, our commitment to being an extension of our customers' teams remains unchanged.”
Youn said the BFirst name reflects both the company’s heritage and it’s promise to put customer success at the forefront.
The rebrand is effective immediately with new signage, marketing materials, and digital assets will be rolled out across all locations in Minnesota, North Dakota, South Dakota, Wisconsin and Nebraska.
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