Arrow Fastener Rebrands As Arrow Tool Group
Arrow Fastener has announced it will begin operating under the name Arrow Tool Group effective immediately.
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"For nearly a century, Arrow has stood for American ingenuity, hands-on reliability, and practical solutions that professionals and DIYers depend on," said Roberto Izaguirre, chief executive officer of Arrow Tool Group. "As Arrow Tool Group, we're honoring that legacy while embracing a broader future — one rooted in innovation, reliability, and a deeper commitment to our customers across every segment of the trades and DIY market."
The change is intended to reflect the company's expanded portfolio of iconic American tool brands designed for trade professionals and DIYers.
In addition, the new name encompasses Arrow's expanded brand lineup, which includes Arrow, Goldblatt, Pony Jorgensen, SK Professional Tools, and Arrow RevealCut. Each of those brands are known for delivering reliable, affordable, and innovative products.
"Doing business as Arrow Tool Group enables us to better serve our customers by providing access to a wider portfolio of trusted American brands," said Justin Sumner, vice president of sales. "Our customers will benefit from expanded product categories, streamlined service, and the same quality they've come to expect all under one unified sales platform."
Sumner noted that although the name was changing, it would not affect how the company does business with its customers.
“Whether you purchase Arrow Fastener, Pony Jorgensen, SK Professional Tools, or Goldblatt products, you'll continue to receive the same trusted service, support, and product quality,” he said. “While our branding, logo, and website will be updated to reflect the new identity, all customer contracts, banking details, and customer relationships remain unchanged."
According to Arrow Tool Group, the name change reinforces the company’s focus on development of new solutions.
"This brand transition gives us the foundation to bring even more meaningful innovation to market, especially for the DIY community," said Christopher Woolley, senior vice president of marketing. "From new fastening technologies to easier-to-use tools, our goal is to keep solving real problems for real users."
Arrow Tool Group will continue to operate from its Saddle Brook, New Jersey headquarters and serve as the U.S. sales, marketing, and distribution hub for its parent company, Hangzhou GreatStar Industrial Company.
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