Sellars Invests $15 Million to Open New Manufacturing Facility
Sellars has invested $15 million to open a new production location in Milwaukee.
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| Sellars new DRC machine manufactures a variety of materials for customers in the nonwovens industry. |
The 100,000-square-foot facility houses two machines and will employ 20 people in operations and maintenance, facilities management and logistics.
The plant is producing the company’s high-quality DRC (double re-crepe) material that is used to manufacture a variety of materials for customers in the nonwovens industry.
“Our goal with this new facility is to grow our business and build on the proprietary technology we have developed,” says Tom Sellars, CEO of Sellars. “We’re one of the only manufacturers in the world who can make high-quality DRC wipers from recycled input.”
Double Re-Creped (DRC) technology is a process that enhances the strength, bulk, absorbency, softness and appearance of paper-based wipers. DRC wipers are made using a mixture of virgin and recycled fibers. Sellars holds 20 U.S. and 33 international patents for its DRC technology and makes more grades than any company in the world.
Sellars is best known for its TOOLBOX brand, Blue Shop Towels and White Rags, which are made from DRC material and found nationwide. Sellars’ nonwovens material is commonly used to make printable guest towels, wipes, medical washcloths and other everyday products.
The company now has five locations in Milwaukee, including its company headquarters and a manufacturing facility that are housed in one location. In addition, there’s a second manufacturing site, a distribution center, a warehouse and the newly opened manufacturing facility.
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