Werner Electric Supply Goes Through Brand Evolution
Werner Electric Supply, an electrical supply and solutions provider based in Wisconsin, has shortened its brand name to Werner as part of a brand evolution that remains focused on customers.
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The brand evolution came to life following a deliberate process for the company to have better communication with the people and businesses it serves.
Internal capabilities were reviewed, markets assessed and customers interviewed to help Werner improve brand messaging and visuals. The direct input helped refine the company’s communication to better showcase its consultative approach, depth of products and solutions beyond electrical supplies.
“Our customers have been clear about their priorities, and their voices continue to guide every decision we make,” said Brandon Day, vice president of sales and marketing. “This updated name, visual brand, and enhanced communication showcase our ability to solve problems, anticipate needs, and deliver results that matter most to our customers.”
By engaging customers in the process of change, Werner is seeking to establish itself as more of a partner that can provide end-to-end solutions which connect systems, strengthens operations, and supports growth.
Removing “Electric Supply” from its name was a natural step for Werner that demonstrates the broader scope of services while honoring its strong legacy.
According to Day, the evolved brand will feature its core markets, bold colors, impactful messaging, and real Werner team members to underscore its commitment to collaboration.
He said this stage of Werner’s journey is not a single moment but part of an ongoing promise to keep its customers as the focal point.
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